LZF's Privacy Policy   Last updated: Jun 10, 2015

LZF's Commitment to Privacy

At LZF we understand the importance of protecting the privacy of our users. LZF is committed to maintaining the security, confidentiality, and integrity of our users' personal information. We only collect the information that we deem necessary and we will not share your personal information with any third parties other than our identity verification partner. Access to your personal information is limited to a small group of LZF employees who work on identity verification and compliance matters. We encourage you to print/download and carefully store this information.

This Privacy Policy explains how LZF collects, uses, protects, and discloses your information. This policy applies to information we collect when you access or use LZF's online web application ("website" or "application"), mobile applications (collectively, "LZF Services"), or otherwise interact with us as described below.


Control of Information

For the purpose of data protection legislation, the data controller is Laissez Faire Financial, LLC, a Santa Fe, New Mexico, U.S.A., limited liability company (correspondence address is 105 Braunlich Drive Suite 300, Pittsburgh, PA 15237, U.S.A.). When we refer to "LZF" in this policy, we refer to the aforementioned entity.



This Privacy Policy explains the data collection and use practices of the pscoin.com website and of Laissez Faire Financial, LLC (as defined in the User Agreement). The terms "you," "your," and "yours" refer to the customer who uses our website. The terms "LZF," "we," "us," and "our" refer to Laissez Faire Financial, LLC. By using this website or any LZF Services, you consent to the practices put forth in this statement.

We may amend this Privacy Policy at any time by posting a revised version on the LZF website. If we make changes to the Privacy Policy, we will notify you by revising the date at the top of the policy, and in addition we may provide you with a notice, including, for example, but not limited to, sending you an email notification. If the revised version includes a substantial change (as determined by the discretion of LZF), we will post this change on the Privacy Policy page of our website 30 days prior to any change taking effect. LZF recommends that you visit this page regularly to check for any updates or changes.


Collection of Information

Information You Provide To Us

We collect information that you provide directly to us. Information that we collect includes but is not limited to, information we collect about you when you create a LZF account, complete a transaction, enter any information in any field, respond to a survey, or otherwise communicate with us.

Specific types of information we may collect include but are not limited to the following:

  • your contact information, such as your name, telephone number, mailing address, and email address
  • financial information, such as bank account numbers, credit card and debit card numbers, and virtual currency account information
  • government identification numbers, such as your social security number or a state-issued identification number
  • biographic or demographic information, such as your date of birth, occupation, employment status, gender, and any other information you choose to share with LZF
Information From Other Sources

We may also obtain information from other sources and combine that with information we collect through the LZF website. For example, we may collect nonpublic personal information about you from third parties, including identity verification services.

Information We Collect Automatically

When you access or use the LZF, we automatically collect information, including but not limited to, the following:

Transaction information:

We collect information about the transactions you complete via the LZF Website, including:

  • the types of trades executed
  • the amount of funds associated with a trade
  • information about items purchased from third-parties through LZF merchant and payment processing services, including any names or any other details about the aforementioned items, item quantities, payment information and transaction amounts
  • additional information merchants may send to LZF to identify you, your purchase, and/or your payments
  • any other related transaction information
Location information:

With your prior consent, we may collect precise geolocation information from your mobile device when you access or use our mobile applications. For more details, please see the section of this Privacy Policy titled "Your Choices" below.

Cookies and similar location designating technologies:

LZF may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about you when you visit the LZF website, including information about your browsing behavior while interacting with our websites.


How we use cookies

When you access our website or content or use our application, our web servers may place small data files called cookies on your computer or other device. We use these technologies to: recognize you as a LZF user; to determine how you arrived at our site, when you return, which LZF pages you visited, what page you visit after you leave our website and to recognize that you are already logged in when we receive a page request from your browser; to customize our website's content and advertising; to gauge promotional effectiveness and collect information about your computer or other access device in order to mitigate risk, promote trust and safety, and help prevent fraud.

We use both session and persistent cookies. Session cookies expire when you log out of your account or close your browser. Persistent cookies remain on your computer or mobile device until you erase them or they otherwise expire.


How We Collect Information

We collect information that is generated from your use of our website, for example when you register for a LZF account or when you execute a trade.

With your prior consent, when you access our website, we may collect geographical location data or use various means to determine the location of your location-enabled device, for example sensor data from the device you are using that may provide us data on nearby cell towers and wi-fi access spots. In addition, LZF collects data including any device identifiers, any mobile network information, and the kind of operating system and browser that you are using.


Account Creation and Identity Verification

If you create an account, or use any LZF services, we may collect and store the following types of information, including but not limited to:

  • your name, address, phone, email and other basic contact information
  • any bank account numbers or credit card numbers that you link to your LZF account or that you provide to us when you use or visit our website

In order to create a LZF account and to execute trades or to use any other features of our website, we may require you to provide additional information to (such as your passport number, date of birth, tax identification numbers, or other information which can be used for personal identification purposes and that may be necessary in order to comply with applicable laws) so that we can verify your identity, your financial records and transactions, or your address.

We may also obtain information from other sources and combine that with information we collect through the LZF website. For example, we may collect nonpublic personal information about you from third parties, including identity verification services.


Use of Information

LZF may share your personal information with: Any banking partners (if you choose to link a debit card, credit card, or bank account, debit card, with your account) or any companies that we may merge with or that we may be acquired by. (should such a merger or acquisition occur, we will require that the new combined entity follow this LZF Privacy Policy with respect to your personal information. You will receive advanced notice of any change in said Policy).

At times we are required to compare the personal information that you provide us to third party databases in order to verify accuracy and to confirm your identity. We are required to do this in order to comply with state and federal anti-money laundering and "know your customer" regulations.

Whether you are a former or a current user of our services, Laissez Faire Financial, LLC may disclose any and all information we collect about you, including nonpublic personal information and any other information we collect, with nonaffiliated third parties, which include non-financial companies, such as email service providers and fraud verification services, and others, including but not limited to, other LZF users with whom you may engage in transactions.

We may make such disclosures in situations including but not limited to the following:

  • to service providers who we utilize for marketing services
  • for LZF's everyday business purposes, such as the processing of transactions, maintaining of accounts, responding to court orders and legal investigations, or reporting to credit bureaus.

In addition, we may share information about you in manners not limited to the following:

  • with any party you intend to distribute funds to, or that intends to distribute funds to you, through LZF, including information about whether or not your account has been verified and whether or not it is active
  • with consultants or other vendors or service providers that need to access your information for the purpose of carrying out work on our behalf. These service providers may be helping LZF with business operations such as fraud prevention or technology services

We may also use your information as follows:

  • to process transactions that you are involved in and to send you notices about your transactions
  • to manage your account(s) and to send administrative, technical, or support notifications, updates, or security alerts
  • to attempt to settle disputes, collect fees, and troubleshoot issues
  • to share with law enforcement, government officials, or other third parties in order to prevent prohibited or illegal activities and to enforce our user agreements
  • to comply with a lawfully processed subpoena, court order, or similar legal procedure
  • to prevent harm or financial loss, report suspected illegal activity, investigate possible violations of or to enforce our user agreements or other policies or agreements
  • to personalize, measure and improve LZF services
  • to deliver marketing and promotional offers on behalf of LZF including through SMS, email, or voice calls
  • to help us better understand and anticipate your needs and to provide you with better service
  • to carry out any other purpose for which the information was collected, to the extent such purpose is necessarily contemplated by the collection of such information

We will also share your personal information with any other third parties with whom you have given LZF your consent or direction to share specific information with.


Processing of Information

The personal information that we collect from you will be sent to and will be stored at a destination in the US and may be transferred to and/or stored at other places outside the US or the European Economic Area (EEA); this data may also be processed by persons operating outside the US or the EEA, who work for us or for one of our service providers. By submitting your personal data to LZF, you agree to the above mentioned transfer, storage, or processing of said information. We will take all reasonable precautions to be certain that your information is treated securely in accordance with this Privacy Policy. Be aware that third parties may be located in other countries where the laws on processing personal information may be more relaxed than in your country of residency.

Laissez Faire Financial, LLC is located in the US. If you are located in any jurisdiction other than the US, your data will be transferred to Laissez Faire Financial, LLC. Laissez Faire Financial, LLC, will be responsible for processing your personal and financial data.

By accessing or using the LZF website or otherwise providing information to Laissez Faire Financial, LLC, you are consenting to the processing and the transfer of your information in and to the US and other countries. Please refer to the "Safe Harbor Compliance" section below if you are a resident of the European Union or Switzerland.



Protection and storage of personal information

We implement and utilize reasonable security practices and procedures at LZF to help protect the confidentiality and the security of our users' information, including any nonpublic personal information.

We protect your information using physical, technical, and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure, or alteration. Precautions used by LZF to protect our users' information include firewalls and data encryption, physical access controls to our data centers, and information access authorization controls. LZF only authorizes access to personal information to our employees who require specific user information to fulfill their specific job responsibilities. All of our physical, electronic, and procedural safeguards comply with applicable laws and regulations.

In the LZF Privacy Policy the term "personal information" is used to describe information that can be associated with a specific person and that can be used to identify that person; personal information is not considered to include information that has been anonymized so that it does not identify any specific user.

We take the privacy and security of our users' information very seriously. We store and process your personal information on our servers where LZF or our service providers are located.

We will never sell or rent your personal information to third parties without your consent. We may combine some or all of your information with any information that we collect from other companies and use said information to improve and personalize our services, our website contents, or our advertising.

Please note that third parties, including but not limited to those that support our customer identification and anti-fraud controls, may retain and use information about you to perform services on our behalf and to improve their services. By using the LZF website and its services, you consent to the retention and use of such information by these providers.

LZF may at times share aggregated or de-identified information with affiliated companies or with nonaffiliated third parties, which cannot reasonably be used to identify you.


Analytics Services Provided by Others

We often utilize other services or entities to provide analytics services on our behalf. These services or entities may use cookies, web beacons, or other tracking technologies to collect information about your use of our website, including your IP address, web browser, pages viewed, time spent on pages and links you have clicked on. This information may be used by LZF for purposes including but not limited to, among other things, analyzing and tracking data, determining the popularity of presented content, and for the purpose of better understanding your online activity.


Safe Harbor Compliance

Laissez Faire Financial, LLC is located in the United States and complies with the US-EU Safe Harbor framework and the US-Swiss Safe Harbor framework and has certified our adherence to the Safe Harbor Privacy Principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access and Enforcement with respect to personal data transferred from Switzerland and the EU to the US. Laissez Faire Financial, LLC has chosen to use JAMS to resolve any disputes regarding our adherence to the Safe Harbor Principles where such disputes could not first be resolved by contacting us at [email protected]. For more information about the Safe Harbor program or to view LZF's certification, please visit the U.S. Department of Commerce's Safe Harbor website.


Your Choices

Account Information:

You may access and update your online account information at any time by logging into your account and reviewing your profile. In order to close your account, you may contact us at [email protected]. If you close your account, we may continue to retain your information as required by law or for our legitimate business purposes, such as, but not limited to, resolving disputes, troubleshooting problems, collecting fees owed, assisting with any investigations, preventing fraud, or enforcing our user agreements.

Communications Preferences:

You may opt out of receiving promotional communications from LZF by following the instructions in the promotional communications. You may choose not to receive the LZF newsletter or certain types of administrative emails by modifying your communications preferences through the settings feature of your LZF account. If you choose not to receive promotional communications, we may still send you relationship or transactional messages, for purposes such as, but not limited to, regarding your account, or about any of our ongoing business relations.


If you initially consent to our collection of location information, you may be able to subsequently stop the collection of this information through your device's operating system settings. You may also stop our collection of location information by following the standard uninstall process to remove our mobile applications from your device.


It is common for web browsers to accept cookies in their default settings. You can choose to decline most of our cookies if you have a browser or a browser add-on that permits it. Choosing to remove or disable LZF cookies could interfere with both the use of and the functionality of the PC Coin website. Additionally, we may use certain cookies that are not affected by your browser settings; such cookies will be used only for fraud prevention and identity verification purposes.

If you would like more information about how to block, delete, or disable cookies, please refer to your browser instructions or contact us at [email protected].

LZF does not engage in any types of sharing that requires us to provide you with the ability to disallow said sharing. We do not share any of your personal information with third parties for their own marketing purposes.


Links to Partner Websites

LZF's website may contain links to or from websites of partner companies, advertisers, or affiliates, including, but not limited to, websites on which LZF's services are advertised. If you choose to follow a link to any of our partner websites, please be aware that they, and any services that may be accessible through them, have their own privacy policies. LZF does not accept any liability or responsibility for these policies or for any personal information that may be collected through these websites or services, such, but not limited to, location or contact information. You are advised to read the policies of linked sites before you submit any personal data to these websites or before you use any of their services.


Children’s Privacy

We do not knowingly collect or solicit information from individuals under the age of 13 or knowingly allow anyone under 18 to register with our website. If we become aware that a person below the age of 13 has provided us any personal information, we will promptly delete such information from our files.


Access to Your Information

You have the right to access any of the information about you that we hold; it is possible that we may ask you to pay a fee before providing you with this information.

You have the right to:

  • request access to all or any of the personal information that we have collected about you
  • require us to make corrections to any personal information about you which is inaccurate
  • to be informed of the kinds of personal information about you that is held by LZF

Your right to access personal information held about you by LZF can be exercised in accordance with current data protection legislation.

How you can change your personal information

You can access, review, or edit your personal information at any time by logging in to your LZF Account and clicking on the "Settings" link located on your "View" screen.

How you can contact us about privacy questions

If you have any questions or concerns about this policy (including any request for accessing your personal information and/or correcting any of your personal information), you can contact us at [email protected]